The 7 Pillars
A Systematic Framework for Best Practices in Integrated Marketing.
The synthesis of 15+ years of agency work across hundreds of marketing clients, 7 Pillars is a complete and ROI-driven system for the learning, strategy, budgeting, execution and analysis of the entire universe of marketing tactics and techniques. Each Pillar has numerous sub-categories, which contain thousands of specific strategies, tasks and tools. The database-driven 49er Matrix App provides visualization, information management, collaboration and recommendation engines for marketers, agencies, campaigns and companies of any size, all driving towards maxing ROI.
Live and Online Courses train aspiring marketers on how to utilize this methodology to boost existing campaigns along with improving their own skill sets.
Particular product offerings include:
- Pillars of Marketing Book Series
- 49er Matrix App
- 7 Pillars Certification Program
- Online Courses
- Corporate Workshops